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Normally we don't mention news stories about in-game ad deals because, well, they are usually boring. That's not the case today as Microsoft-owned in-game ad company Massive just announced a major deal with Blizzard that will give them control of ads running on all of Blizzard's web sites, including their popular Battle.net site.
No you won't be seeing in-game ads for World of Warcraft, Diablo III or Starcraft II but this new deal does give Massive a major account since all of Blizzard's sites are among the busiest web sites in the world. In a separate deal, Massive will also be handing in-game ad support for Blizzard's other half, Activision, for 18 of their current and upcoming games. Specific financial terms were not disclosed.
|Категория: General articles | Добавил: Khazad (28.07.2009) | Автор: Posted Dec 3rd 2008 John Callaham|
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